> For the complete documentation index, see [llms.txt](https://nimora.gitbook.io/nimora-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://nimora.gitbook.io/nimora-docs/nimora-ai-media-and-seo-docs/reference/glossary.md).

# Glossary

## Glossary

### AI Studio

The workspace for generating product photos, videos, reels, UGC-style assets, and supporting content.

### Alt text

A text description for an image. It helps accessibility and image search context.

### Approval queue

The review area for generated SEO fixes, media assets, blog drafts, and other changes before publish-back.

### Bot blocking

A feature that helps reduce bot traffic noise in analytics.

### Campaign tracking

The process of measuring traffic and behavior from marketing campaigns, often with UTM parameters.

### Conversion funnel

The path from product view to add to cart, checkout start, and purchase.

### Heatmap

A visual summary of where visitors click, move, or scroll.

### JSON-LD

A structured data format used to help search engines understand products and other page entities.

### Metadata

SEO fields such as title tags and meta descriptions.

### Product media

Images, videos, reels, and other assets used to sell or explain a product.

### Publish-back

Sending approved fixes or assets from Nimora back to the connected store.

### Session replay

A recording-like view of how a visitor interacted with the site.

### Topical map

A content planning structure around a core theme.

### UGC-style creative

Content designed to feel closer to creator-led or user-generated media.

### UTM

Tracking parameters added to links so campaign traffic can be measured clearly.


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